The promise of Elegance and Trust- Shaaya label by Tripti Singh.

Warm. Subtle. Raw. Coarse- that’s what defines the brand Shaaya label by Tripti Singh.

The name Shaaya has been derived from the name of her parents and it shows how they have been the strongest pillar behind her starting her brand.

Founded in 2018, Shaaya label has added a new definition to style and comfort. With amazing styles of sarees, Kurtis and collections where you can see amazing handwork and techniques along with texture of fabric and silhouettes created that ensembles chic yet contemporary styles at its best.

The main USP pointers of the brand would be affordability, uniqueness and customisation as per preferences. Her collections give you an insight of detailing, embroidery and hand craftsmanship. She has worked a lot to support the local artisans and kaarigars.

Her amazing range of sarees can be appropriate for any occasion. You can even find amazing petticoats which are both comfortable and beautiful. You can even get your bridal collection designed as per your preference, keeping affordability, quality and luxury in mind.

Interesting isn’t it ?

“Passion and sheer love for doing what you do, despite every obstacle has made the brand reach here.” quotes Tripti.

The collections are very different from each other depending upon the mood, fabric, colour, design, pattern and texture. Zardozi embroidery, resham kashida, foil and retro print portrays a rich, cultural story.

Her love for prints can be seen in her collection. Every print depicts how her apparels have their own versatility and can be wore at every ocassion and never fall out of style. Her prints will also give you an idea about the amazing designing and handwork. All the prints are first developed by her and then printed as per the requirement or the vibe of the outfit, making each piece different from the other.

Silk, organza, chanderi, handwoven silk & cotton in jewel tones and soft pastel hues forms the core of the ensemble .They make sure to keep the detailed stylistic, canonical and startling effect of the designs alive. Explore the disparate mind of creativity in every design.

She also believes a lot in weaving and embroidery work by Indian Karigars and thinks that it is our heritage thus feels responsible to give work to them so that it should be encouraging for them to keep the tradition alive.

So what are you waiting for? Check out their Instagram and order your favorites now. Also you can keep an eye on all their upcoming collections!!

Wishing you all a very Happy and prosperous Diwali!!