The Power of Networking and Leveraging

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My name is Super Manny Creative Director at Disrupt.

What I wanted to share today is the power of networking. and I know networking has been mentioned many times when it comes to networking and building businesses and things like that but i still don’t think that people understand the power of leveraging. So one of the things I want to explain about is actually a topic that’s very close to me. and it is about networking within the creative community. just in your area or your town or even in your state.

A lot of times many people don’t  understand  the power of networking and leveraging other peoples resources and other peoples time. So let’s put this into perspective so you as a Photographer , you have your certain strength, your certain niche, your forte. Whether You are a product photographer, portrait photographer or wedding photographer., maybe you do events. You have a certain brand that you are building and certain clientele that you work with. However, being in that brand there are many other clients who also reach out to you for different types of work.

So if you create a network of different types of photographers, then you guys are able to collaborate with each other. When an event comes up, then I know a certain event Photographer, I can link them two together. Same, Let’s say an event photographer that knows a product photography client that needs help then he will call me and vice-versa. So when you leverage each others strengths, not only are you doing the work that you love but also you are doing it correctly and growing Your business properly.

However if you try to do it Yourself, let’s say I do an event but i’m not fully equipped for events. I try to do maybe portrait photography but your are not familiar with studio lighting or even natural lighting when it comes to human subjects. Instead build a network of different photographers with there different strengths and collaborate with each other that way you can feed off of each others creativity, and then the work can continue to flow and go around.

What I see a lot of times especially in the industry that i’m in and the state that I am in, New Jersey there’s a lot of competition. “ I wanna be the best and I don’t want to see you grow” however, we need to break that, and we need to build a community where we all help each other and then in that way we will all grow. Because Imagine how powerful it will be, working together, leveraging everybody’s networks and everybody’s strengths  to bring out the best of us for our clients. So I want you to take that into consideration. then, let me know what industry are you in and what are the ways you think you can connect with other creatives or not only just creatives but also other professionals in Your industry and how you guys can work together or maybe a story that You already have, where You had an amazing collaboration come through by using each others strengths. Alright guys thanks again. This is Super Manny with Disrupt and Can’t wait to see you guys in the next video.