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Strollay- Dominating the Women’s Ethnic wear segment since 2012


Strollay started in 2012 with the motto to serve Indian diaspora residing abroad with Women’s ethnic clothing as during those times it was very difficult to get the latest designs at your nearby store.

The name of the brand “Strollay” came from the word ‘Shopping’ and ‘Trolley’ meaning a trolley of shopping products, which was essentially required when people were not so inclined to shopping online.

Started by Rahul Chhajer, who did his bachelor’s from St. Xavier’s college, Kolkata before pursuing an MBA from the prestigious IIM Indore, he incepted Strollay in 2012.

Rahul looks after the strategy and the day to day operations of Strollay, the love and passion for technology led him to embark on the journey of Entrepreneurship which has now become a renowned ethnic brand across the world predominantly in the west and the Asia Pacific region. His main ideology was to supply Indian ethnic outfits worldwide thereby help in spreading our culture to different parts of the world.

Founded in the textile hub of India, Surat; it was very convenient for them to get access to latest designs and get them available for the customers as soon as it launched. When they started, they were only serving the customers worldwide including India with top class Women’s ethnic wear.

Now, they have also started with another website to support the retailers and the boutique owners so that they too can start off with their own ethnic wear business or grow their existing ethnic wear business. All they have to do is join the resller program and get access to more than 21,000 styles in women’s ethnic wear bundled with the in-house customisation and stitching facility plus they can also avail worldwide dropshipping services.


The major USP of Strollay is that they sell 100% genuine and quality products and they never sell replicas or low quality items. All their products comes bundled with in house customisation and stitching services so that a customer of any shape or size can get a dress perfectly fitted as per her size and style for any occasion in her life.

“Customer is King” is an age old business mantra accentuating the importance of customers in business and ‘Strollay’ has righly adapted to that with their own business philosophy based on “Keep it customer centric”.

They also try to provide a hassle free shopping experience to their customers thereby taking the user friendliness a notch higher.

Also, they were the first one in the industry back in 2013 when they started providing FaceTime/ WhatsApp/ Video call service inorder to select the best dress for her dream occasion.


Strollay aims to become the largest online retailers of Indian ethnic wear giving the Indian and the foreign customers the taste of true Indian ethnic wear.

We wish the entire team of Strollay to reach many more milestones in the years to come.

I have linked the website and also their social media handles (i.e Facebook and Instagram) so that you can go through the collections and get one for you or even your loved ones.

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