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Social Media For Business

In today’s digital age, many companies know the importance of using social media for business but for the case of Moussa Sall known as youngsallbaby, an Italian entrepreneur and professional Businessman, who, at a certain stage of his life, has managed to bring up a renowned career in elements such as marketing and Social-Media Business together with the right strategy, that can bring more leads and boost sales.

“But with the unright strategy, you can spend a reasonable time without seeing any results,” Moussa Sall said. Chances are, you’ve made use of some social media posts for your business in the past, maybe even some Facebook ads running. But you left it on the road if you pay attention to it.

Time to start paying attention again. Don’t let inexperience, disinterest, or even past failure keep you from taking advantage of it now.

Social media is the reason many companies have experienced rapid growth. You may notice that some of your competitors have made money from you. In some cases, they even run in circles around you. They generate less cheap leads and flow more freely, conclude deals faster, and are more easily remembered by the people in charge of purchasing decisions.


What Is Social Media?

Moussa sall defines “Social media as an online communication that allows you to interact with customers and share information in real-time”. This can help you better reach your customers, network online, and sell and promote your products and services. It can be very simple to get carried away using social media for your business. It is advisable to be careful and be aware of the pros and cons before starting.


Ways To  Promote Your Business On Social Media

On social media, customers and companies can interact directly. Both parties can question each other, repost each other’s content, and work to form relationships. He advises that ” Getting involved with social media marketing can be disturbing, but with these eight tips, you can effectively promoting your social media business”.


  1. Choose the right platforms

There is no reduction of social networking sites to share your content on. The number of sites is growing day by day. Distributing your content on the right platforms is critical to your success.

When determining which channels to use, you need to consider your customers and your business. For example, Moussa Sall generated + 10,000,000 real Italian followers through giveaway loops with the best Italian celebrities and tiktokers. He advises that ” Do some findings to determine which sites your audience is likely to use, so use those too”.

It would be good if you also considered which sites are best suited to your products, For a video production company, E.g, YouTube is a nice choice.

  1. Create a calendar

The struggle to create last-minute posts can lead to low-quality content. Lack of organization can lead to repeating posts or a pause in your presence on one of your channels. Creating social media content calendars can help you avoid these mistakes and generate more useful posts. Content calendars also aid you to create goals and strategies to achieve them and track your progress towards them.

To create a content calendar, use a common calendar for each social media channel, and schedule your posts in advance, with hashtags, links, images, and other content.

  1. Encourage involvement

Social media should, of course, be social. This doesn’t just apply to those who use the sites for fun. Businesses also need to be interactive. To harness social skills, you need to encourage interaction.

Post content people want to read, ask questions and like, repost and comment on other users’ posts. Doing some findings your audience can help you figure out what they might like.

  1. Don’t overdo the promotion

Most trap that companies often fall into is to treat social media as a regular advertisement. You don’t want to promote yourself in every post, brazenly. You need to create content that people like and want to see.

Marketing is okay from time to time. Some marketers follow the one in seven rule, which says that for every direct promotional post, another six should be content-based. In these six other posts, you can share articles, comment on current events, or ask a question. You don’t have to avoid altogether mentioning your brand in these posts; be careful not to overdo it.

  1. Share video

Visual content works well on social media. Video content, in particular, is excellent for grabbing people’s attention and conveying your personality and passion to your customers.

Visual content stands out when people scroll through your social feeds, making viewing and interaction more likely. It also gives you the chance to say more than you could in a typical post without taking up a lot of space. Create exciting and narrative videos to get the best reaction.

  1. Resolve problems quickly

Hopefully, you’ll get mostly positive comments on social media. From time to time, you may meet someone angry, arguing, or has something negative to say about your company.

You need to carefully monitor your brand mentions on social channels so that you can spot issues before they escalate. If you encounter a problem, contact the person by publicly apologizing if necessary and offering to resolve the problem via direct message exchange. That way, people who see your post will know you’ve responded, but they don’t need to see all the details of the problem.

  1. Build a community

Instead of trying to get plenty of followers as possible, focus on finding interested, loyal, and engaged customers. These people are likely to repost your content, like your posts, and become customers. When you build a community around your brand, the people within that community will engage with each other and help promote your content. You could also try reaching out to exceptionally influential social media users and ask them to aid you by reviewing a product or mentioning it in a post.

  1. Provide value

Perhaps the most vital thing you can do on social media is to provide value to your followers. Create something that your audience finds useful. It could be something that informs them something they didn’t know before, makes them laugh, entertains them, or whatever else is helpful in some way.

This aspect of social media is what brings the right customers to your business, makes people want to be your follower on social sites, and helps spread content. Master all of this, and it will be a significant step towards a successful social media marketing campaign.

Benefits Of Social Media

“From a marketing perspective,” Moussa sall says, social media format can help you:

  • Affordably expand your marketing reach.
  • Increase brand awareness.
  • Drive traffic to your website.
  • Personalize customer service.
  • Create excitement for events.
  • Promote product/service launches.
  • Create a community of customers who, by their membership, support your products/services.
  • Test market ideas.
  • Open up new markets.

Complement other marketing activities, such as paid marketing campaigns.

Integrate a social element into your business by personalizing your company.


Moussa sall advises that businesses that are large and small should switch to social media as a means of reaching potential customers around the world, advertising their products and services, and interacting with customers. He says, “you can start using social media by creating a website for your business and using various social media tools like Facebook, LinkedIn, and YouTube, etc. from now”.

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