Shalini Rathod is an eponymous prêt-à-porter contemporary wear label. The signature brand aesthetic is exclusive and quirky with a dash of vintage.
The eponymous label was started in 2018 by Shalini, who completed her graduation in Fashion from the coveted University of Arts, London.
Shalini has also worked as a designer in traditional couture for more than a decade having tonnes of experience in her niche before launching her own brand.
She believes that the modern wardrobe needs to be fuss-free and comfortable silhouettes that should be versatile enough to be worn on various occasions.
When she launched her label back in 2011, she had to go through a lot of turmoil initially due to demonetization which affected the spending capacity of the people and suddenly the market demand had changed.
Her initial struggle was the transition from Ethnic ensembles to Indo western smart casuals. However, this transition was a brilliant move by Shalini and she did something which was the need of the hour during that time.
She has recently unveiled a collection named ‘Metallica’ that compromises stylish leisurewear dress and loungewear. There are 22 ensembles in the edit and it featured vintage-inspired motifs and arrangement of embellishment with some immaculately done hand embroidery.
The apparels are wrinkle-free, non-transparent and very light weight. Standing out of the crowd is no longer a tough job if you add clothing from Shalini Rathod Official in your wardrobe.
She has also been working in various prints during the lockdown, thereby not letting the hard times affect her morale.
Shalini’s main focus for her brand has been comfort and glamour. Nowadays, people value comfort more than just style so she thought of culminating both comfort and style statement together in her designer wear.
Another USP of the brand is that the clothes are super affordable and it is made with the best of quality keeping everybody and skin type in mind.
The designer wear starts from just Rs 4000/-. Shalini also has several accessories like mobile sling bags, masks with chains, etc. They can be mixed and matched with the designs you choose to buy.
Shalini believes that no matter your skin color, shape, or age, her dresses will make you feel confident of your own personality and bring out the woman in you.
“ The dress must follow the body of a woman, not the body following the shape of the dress” quotes Shalini.