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S1, E15 Dr. Nicola Nice Is Distrupting The Spirits Industry With Gin Liqueur #CEO

DR. Nicola Nice CEO & Founder Pomp & Whimsy
A seasoned entrepreneur, Nicola has been working in the world of spirits innovation for over a decade through the brand strategy and consumer insights agency think conservatory, which she founded in 2007. A sociologist by training, she has dedicated her professional career towards understanding how consumers identify with categories and brands and applying these insights to new idea generation and strategic brand positioning.

A specialist in liquor, fashion, beauty, and a female consumer, Dr. Nice has consulted with and delivered new products for some of the largest global product producers including Diageo plz, Bacardi Ltd and Gruppo Campari.

She holds a BA In Human Sciences from the University of Oxford, and a PhD in Sociology from Imperial College London.
Back in the heyday of gin, the spirit’s seductive nature earned it the nickname Mother Gin. From lords to ladies, mistresses to maids all were captivated by the exotic botanicals within. Today we return to the dawn of the affair with a reinvention of the classic gin cordial style, updated for a contemporary pallet bringing fancy, modernity and dare we say it, a touch of femininity, to this wondrously old-world spirit. Made from scratch in Los Angeles from a select blend of 16 natural and whole ingredients. Enjoy by itself, topped with something bubbly or as a gin modifier in classic cocktails. It’s gin, reimagined. #convoswithliana

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Liana Zavo a millennial expert and public relations strategist specializing in personal branding for the past seven years working in media and marketing. She has been dedicated to actively build personal brands from the ground up. Liana is the founder and CEO of her full service media company, ZavoMedia serving entrepreneurs, experts and authors. As a full service media company, ZavoMedia specializes in digital marketing, public relations, google ads, personal branding, and in developing influencer marketing campaigns to jumpstart emerging brands. Liana‘s mission is to target the right demographic for small brands by placing them on her groundbreaking podcast, What Makes A Woman. A successful platform for entrepreneurs to network and serve as mentors. Her massive platform consist of empowered women, who challenge the status quote, teach the next generation how to run successful startups and spotlighting groundbreaking entrepreneurs on her weekly show. Since, launching her mega platform last year, there are 20,000 downloads with 5,200 subscribers supporting the show on all major platforms.

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