This article is to bring forth rich collections of affordable luxury wear which is a blend of traditional and contemporary. Yes, you heard me right…
A brand which believes deeply on ancient handwork and techniques with modern interpretation along with texture of fabric and silhouettes created ensembles that are chic and contemporary with the cultural heritage intact.
Presenting the Preety Sidhu Official, founded in 2016 by Preety Sidhu, a Delhi based designer who has an inclination towards designing from a very early age. Her first inspiration was from traditional handwoven “Phulkari” by her great grandmother. Her love for designing is something beyond passion, for her creativity is an art which is poetic.
Now, let’s take a look deeply into her collections. Her collections will show you huge attention to detailing, hand embroidery and hand craftsmanship. Her support towards the local artisans and kaarigars by providing them a platform to showcase their art is really commendable.
Her amazing and unique handwork and techniques (all made and done in India) along with texture of fabric and silhouettes created ensembles that are chic and contemporary at the same price. The other factor is the affordability of the range and the promise of trust and luxury. All her collections reflect heritage and tradition and shows comfortable yet contemporary vibe to the entire personality.
Now let me share with you the best collections which you shouldn’t miss at any chance. The latest collection (Bridal) named Kalire is to fall for. This heritage collection has a vibe which will be tattooed for a lifetime. The magnificence of tradition in rich hand craftsmanship of antique embellishments, the regal styles of Anarkali, Gharara, Sharara, Lehenga paired with elegant richly embroidered dupattas are a must have.
Even their upcoming collection called ‘Shaneel’ is a regal velvet couture for winters and you are surely going to fall in love with the exotic collection.
The most startling thing about all her collections is Elegance and as they say “Simplicity is the soul of modern elegance” is very well defined by them. The brand successfully makes sure to keep the Indian hand craftsmanship alive while blending it with contemporary style.
So what are you waiting for? Order your favourites now and experience something like never before.
Wishing you all a very Happy and prosperous Diwali!!