Eric Tolento also known as “ET” is not only a barber but also a traveling barber, digital entrepreneur, and a food and fitness junkie. Additionally, he is enthusiastically devoted to personal growth, which is a main feature on his most prized assets. ETs hard work accompanied by creative content has enabled him to land big-name connections and a distinct position in the barbering industry. It has enabled him land superstars like NFL player Brandin Cooks and NBA superstars like Giannis Antetokounmpo.
In this article, we are going to talk about how ET created his name and how he overcame the challenges that came along.
How he made his name in the vast industry
ET made his name by being a pioneer in the barber/transformation videos. He made the different hair transformations he conducted as creative and captivating to the best of his abilities. He uses accomplished comedians, movies, and entertainers as inspiration.
Obstacles he faced through his journey to success
He comes from a small city that lacks professional sports or a high market. It meant that he had to create a brand and a market that would have not only a nationwide impact but also a global impact. He also knew that through social media, a lot of people would be aware of his amazing work and energy.
He overcame obstacles of being in a small market by producing creative content and attending higher educational opportunities (Business/marketing/hair seminars/ leadership seminars). It helped him build a huge network and made his name widely popular.
The main factors that made him stand out are work ethic and a positive mindset. The heights he plans to achieve will mere mindset with barbering so that future barbers can be better prepared, and they, in turn, help their clients make a dent in the universe. He wants to have a rippling effect around the lobe for positivity. If every single barber had the information he has, their clientele would never leave…
Erics business helps others through the development of strong mindsets for technical skills, proper planning, and habit building. Essentially, what he offers is an unrivaled success kit for any individual who is running their own business.
To learn more about ET and his journey, follow him on instagram here @et.thebarber