Jon Boles has been an entrepreneur for more than 10 years and has successfully scaled 9 companies, selling one in 2018 and currently growing a nationally recognized award-winning marketing agency.
While three of these businesses almost killed him, that didn’t stop him…
In fact, over the past decade alone, he has helped scale and consult on over 250 brands across the country, grossing myriad millions of dollars for his clients along the way.
He’s worked with clients like Ferrari, Maserati, Lamborghini, and countless more.
- Jon, with the coronavirus pandemic and businesses being affected globally how do you suggest entrepreneurs and businesses navigate these tough times?
These times are difficult for a lot of people and businesses right now. Business owners are now having to deal with their health, their family’s health, and keeping their business afloat. This is my opinion as I view owning a business a little differently than most people.
The day that you decide to become an entrepreneur and start your LLC or corporation, you are taking an oath that you will do whatever it takes to keep that business alive. You are telling your family to trust you and that you’ve got this. Entrepreneurship isn’t sunshine and rainbows like you see on social media. Running a business is tough, scary, lonely at times, and always putting other’s needs before your own. Now is the time to go ALL IN on your business, no matter what. If your company had to close its doors, you could still be doing something to pivot your business model and always provide positivity or value to your customers or your community.
I would recommend business owners do the following:
- Keep your employees and your clients safe and healthy (follow CDC protocol)
- Cut all of your costs that aren’t needed right now
- Pivot your business to 100% remote with daily check-ins with your team
- Read as many business and entrepreneur books as possible right now
- Make sure your business can be found online right now (SEO, Content creation, Social media)
- Provide a phenomenal customer experience now during these difficult times and also once things get back to normal (don’t be on a frenzy to get as much revenue as possible to offset your loss)
- Pivot your business to online
- Hire an experienced business coach or consultant to help your business get through this
- If worst comes to worst, take out a small business loan that won’t affect your cash flow
For companies that are not fearful right now and have the capital to invest in their business, then I would highly recommend they double down right now. If you aren’t online or you have an outdated website, now is the time to have someone redesign your website, so it launches by the time this is all over with. This website needs to be of quality as people are not trusting with everything going on with COVID-19. If you develop a quick and cheap website, that won’t do much for you. Invest in a quality website. If you haven’t optimized your website to pop up first on Google for the related keywords to your industry, then you are losing to your competition. When all of this blows over, people are going to be searching for specific businesses, and you need to be visible. I could go on and on with what companies should be doing right now, but that would take up an entire page.
- What are you currently doing to position your clients to survive and thrive during these times
The majority of our clients have used Avintiv Media for their branding, website, and SEO, so we’ve been able to build and grow trust with a lot of their clientele over the years. We’ve invested a lot more time on our client’s websites, optimizing landing pages, and content to be geared more towards what people will be searching for on Google. We want to make sure that our clients are popping up on the first page of Google and the 3-Pack map on Google to ensure that they are still getting traffic and customers.
We have designed and updated websites to list updates about COVID-19 and what they’re doing to stay compliant during these times. We’re keeping our clients positive and focusing on providing value to their current customers and new customers that are reaching out. When times get tough, it’s our job to ensure our clients that we will all get through this together. After all, we’re one big family and in this together.
We’ve also urged some of our clients to move into local SEO and allow us to create more content for them. When COVID-19 passes us, we believe that businesses will be booming. People will be searching Google for the closest (enter business industry) nearby. If you’re not popping up on Google or visible for people searching, then you will not grow when this is all over. That is the perfect timing for COVID-19 to pass us. You want to be ready to take on new business when, in fact, it is behind us.
- Having been through tough times and economies, what have you personally done to make sure you can navigate and do business in this environment?
Everything comes down to your mindset. You can have as much cash in the bank, but if you worry every second that your business will fail, then it will fail. I have spent years trying to build up my mindset. It’s far from perfect, but going through what I’ve gone through in my life has built me for times like this.
I invest in business/life coaches, read 1-3 books per week, stay healthy, and meditate. If you’re not working on your mindset or you as a person, then it will be hard to be a leader during these times. You need to be calm and confident in who you are as a person and realize that no matter what is happening, it is meant to happen. There are experiences and learning lessons with everything in life, whether good or bad. Once you realize that you don’t have control, true control over anything, then nothing phases you.
Being a consultant and business coach for so many years has allowed me to help entrepreneurs through their worst days. Once you’ve done that with over 250 people, you’re used to hearing horror stories and helping them find happiness and success. That, on top of my journey, I have been through a lot in my life. COVID-19 is just another piece of my journey that I choose to overcome. I have to be a leader for everyone that is counting on me right now. There is no other choice.
- What are your 3-5 lessons business owners can implement so they can continue to be successful and weather this storm?
- Cut all costs that aren’t needed right now.
- If you can, invest in your future with an updated website + SEO/Content (Be visible when people are searching online for your type of business).
- Stay calm and be as centered as you can. Read books, meditate, go for a walk. (This is more important than anything else I’ve listed)
- Take a step back and rewrite your vision and direction for your company now seeing what happened to your business during this experience