Meet Katerina Leroy: The Social Media Influencer Who Turned Her Passions Into Profits

Most of us in the creative industry has a multitude of talents, but it is unique to stumble upon a style guru with an equal passion for photography and a knack for a good online marketing strategy.

This is where Katerina Leroy, the travel icon with a skill for track and field, enters the scene. Katerina’s fast-growing social media accounts featuring her classic style are matched only by her prowess on the field. Truly an artist of both worlds, photography and online marketing, Katerina took the time to sit down with Disrupt CEO, Tony Delgado, to answer a few questions about her art and her lifestyle.

Adapting to Quarantine Life

Of course, here comes the part of every conversation these days where we turn to the elephant in the room — COVID-19. The global pandemic has swept across most continents and is affecting the lives of every person on the planet. We wanted to know what Katerina has been up to during this time to keep busy and healthy. In addition to taking up sewing, she is also focusing on her training. These activities “really help take your mind off things, and is a good distraction from the current situation,” she shares. Also, she is using her extra time to create content at home, and says that if this pandemic has taught us anything it is that “we are a technological generation and have been able to quickly create a new normal online that we should be proud of.” Adaptation has been her key to quarantine success.

“It’s very frustrating that we can’t travel and our commodity ceases to exist at the moment. My content is mostly travel-related, meaning it has been almost impossible to go out and create. I am currently sharing a lot of ‘throwbacks’ and it’s encouraged me to edit photos I hadn’t had time to even look at before.”

Forced To Think Different

“However, I still maintain a great relationship with my cooperation partners and focus more on online. I began to work longer from my home office by developing the new marketing strategies, collecting the content ideas for this autumn, and creating product pictures for different brands.”

As is the case with any of us at the moment, Katerina’s self-care and beauty routine come in handy while she is in quarantine. Sometimes these simple, everyday rituals in life can ground us and bring us back to our centers during times of stress or crisis. Opting for the Skin689 cream to keep the body glowing, micellar water for cleansing, and face cream to keep her skin supple and smooth, Katerina also revealed that a part of her regular skincare routine is to not wear makeup; and her natural glow reflects that. In addition to her beauty routine Katerina also keeps her home space a specific way to ensure a positive environment in quarantine.

Conclusion

To wrap up our session Katerina touched on some positive, forward-thinking projects that she is currently working on. In the turmoil of today, these “future” goals are so precious, and hers are anything, but small. When life returns to “business as usual” Katerina is looking forward to returning to her normal track and field training routine and getting back into the social arena with her friends. Until then, we wish her good health and happiness.