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From Zero To Expert: How The Power Of Personal Branding Transformed The Life Of John White

Some entrepreneurs fail to realize that personal branding is as equally important as business branding. Establishing a personal brand helps individuals start a business or build a career. Through personal branding, an individual can create a professional reputation and allow clients to know his unique selling proposition.

Across different industries, a strong brand identity is crucial in attaining long-term success. It is the same with personal branding, which allows an individual to position himself in the industry. It is an effective way to build the career and life that an individual aspires.

Entrepreneur John White discovered the power of personal branding in an unlikely situation. From having no personal branding online, White found his way through and built a powerful personal brand. Now, he is known as a branding expert who helps businesses build memorable brands for themselves.  

Getting To Know John White

White spent the early part of his career in the corporate world. For seven years, White has been doing business to business development in the wireless industry. His work primarily revolves around driving sales for the company until he got fired from his job, which sent him on a trajectory towards establishing his business.

“The best thing that ever happened to me was getting fired from my corporate job. I was pushed to get out of my comfort zone. If I had not gotten fired, I would not have found out that I can be successful in starting my own business. I think it was destined to happen to put me on the right path to success,” White declared. White added that it was a challenging period in his life that led him to discover that he had the skills needed to be a successful entrepreneur.

“Honestly speaking, I felt humiliated and frustrated when I got fired from my job. That was the lowest point of my life. But instead of dwelling on it, I decided to shift my mindset and pushed myself into a growth mode,” White narrated. White said to himself that he no longer wanted to work as a toxic boss. White also decided to pursue higher studies. In 2015, White earned his MBA degree from Regis University. He specialized in marketing, which allowed him to learn the tools needed to develop and implement powerful marketing tactics. He then established a business that he conceptualized for his MBA program. 

Six years ago, White founded Social Marketing Solutions. It is a public relations and content marketing agency that offers online branding using the latest social marketing tactics. “We tell your brand story to prospective customers. We optimize your website to make it easier for your potential clients to find your business,” White described. He continued to help their clients establish an online presence and use social marketing techniques to drive customer engagement.

White gained popularity after producing viral content that amassed millions of viewers across the world.  “A few years ago, I had zero online presence, but now I am all over the digital world. I now have 300,000 followers across my social media accounts,” White said. Also, White is an accomplished writer who has written more than 200 articles for Inc. Magazine and HuffPost. His articles have already gotten more than 10 million views.

Over the years, White has appeared in some of the world’s leading business publications. He got the opportunity to interview several world-renowned entrepreneurs. “Getting featured in the different publications has been the biggest differentiator for my company and my personal brand,” White proudly stated.

What Do They Do At SMS?

White explained that at SMS they tell the story of entrepreneurs and their businesses through content marketing and public relations. “We love to tell their story using the right platform to reach the right audience. In return, it increases their brand awareness, which is a driver of sales,” he explained.

White is proud of his team, which is composed of socially savvy individuals who are pros when it comes to growing a business using content marketing and public relations. They have been instrumental in boosting the business of several Fortune 500 brands, startups, and medium-sized companies. They have also helped entrepreneurs build personal brands.

“Clients can utilize our vast network in media that allows them to be featured in publications and podcasts. They can also use our social influence to get their brand out to a wider audience. Currently, we have one million social media followers,” White said. He noted that other than their vast audience reach, their services are much cheaper than hiring an organic staff. “When they hire our services, they get a  

virtual chief marketing officer and a dedicated marketing and public relations team for a price equivalent to hiring just one full-time staff,” he explained.

One satisfied client remarked that White and his team were instrumental in growing his business and personal brand. Since connecting with Social Marketing Solutions, he revealed that his social media followers grew to greater than 100,000, and he got featured on major TV networks and top publications.

Bottom Line

White is so successful in what he does that Forbes called him a branding expert. Also, White is recognized among the leading digital marketers worldwide. White has built a globally recognized personal brand and helped numerous businesses grow their business and brand, too. “From having no personal online brand to becoming a brand expert in just a short period of time is astounding. I have never imagined that getting fired would make me a top digital marketer,” he said.

Are you in need of someone to do public relations, content marketing, and social media marketing for you? John White is ready to help. Visit his website at or drop him a message at [email protected]

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

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