This Coronavirus pandemic has thrown our entire global market into a massive disruption. Companies across the board are facing one of the most significant issues of controlling the constant downfall. However, I believe there are some positive things too for digital marketers.
As we are facing trouble in our businesses, one thing which is giving us a brighter side to market products even by seating at home is Digital marketing. In this tough time, the role of digital marketers, experts, and digital marketing companies is growing at a rapid speed.
Everyone wants to do something with their business by using the social media platform. According to entrepreneur Garrett Shiner, digital marketers are the only people today who are able to give some resistance to the global economy with excellent online marketing skills.
Adding to that, Garrett also said that we are lucky that our world is connected via an online platform. This means one door is still open where coronavirus will not enter, and we can do our business efficiently.
You can try to control your company’s downfall by these three strategies which Garrett Shiner feels can work well for mostly all the businesses.
Increase Your Ad Budget
We all know social media platform is the world’s most buzzing platform virtually. People today are spending most of their time online. So it is the right time to do some boost marketing by using Facebook, Instagram. Create your apps and website to redirect your followers to your business website pages.
Facebook and Instagram know the budgets of people are shrinking, so they have decreased their cost of boost marketing. It is the right time to do some good marketing online.
Take Advantage Of New Feature of Social Platforms
Garret Shiner says everyone today is looking for good content to post on various platforms. Facebook and Instagram are giving useful features like Stories, stickers, profile buttons, and all for brand awareness. TikTok too, is offering donation stickers; all these features give the power to promote your brand’s awareness. You can also use YouTube, which Garrett feels is going to be the next big thing in the coming years if anyone is looking to promote good content for their business as long as you have a proper plan in place.
Double Down On E-Commerce
Today every marketer is trying to increase sales. Due to Pandemic, people are afraid of going to different places physically. They look for the E-Commerce platform where they can get all the latest things online at a fair price. You won’t believe in Pandemic online orders that have seen new highs, and it has grown in double numbers with an all-time high.
What’s the future?
Life after Lockdown is a big question. Right now, we are using social media platforms, websites, and apps from where we are inviting customers to take products. Garrett Shiner feels things will remain the same from now onwards as digital engagement will be on the rise, and we will see the role of all digital entrepreneurs grow more even after Pandemic ends.