With the ongoing hassle all over the globe due to COVID-19, I personally noticed a sudden rise in people wanting to increase their knowledge and skills they always wanted to master but didn’t have time for. And, of course, one such high-demand skill of this time is digital marketing and online branding. Realizing this great demand, I reached out to Chris Davis, one of the established branding expert in the field. He is crowned with the New York Weekly’s 30 Under 30 title for his entrepreneurial brilliance. Chris was all the more supportive to promote the interest of branding in the general public.
So, buckle up as I chat with Chris Davis about his journey in branding, digital marketing, entrepreneurship, online business, etc.
For our readers, please give us a brief introduction about you.
I am an entrepreneur from Upper Darby, PA with a podcast and digital agency. I started getting into business when I started doing freelance web design to pay off my student loans and that eventually turned into me and my co-founder starting Revcarto.
What exactly does your company do? And, what was the driving force behind starting this company?
So, Revcarto is a digital performance agency focused on helping small to mid-sized businesses really double-down on their target audience and improve the way they’re marketing to them. Me and my Co-founder saw that their was a ton of problems in the way companies were using their CRM and data, so thought it made sense to create a solution for that need.
I know you constantly collaborate and learn from other people to make your own businesses successful. Could you highlight any authors or branding experts who inspire you?
There are so many. Evan Carmichael is someone who we’re pretty close with. He’s been huge in helping us really understand exactly what it is we want to do with this business in its entirety. Daymond John is another entrepreneur that we’ve met once in person but his book has kept us fuelled to keep moving forward even when all the chips are down.
What trends in marketing and branding excites you the most?
I think what excites me the most is personal branding. We’ve seen such a surge in people actually creating brands for themselves because everyone understands now that it’s the only way to stay relevant and marketable for the long-term.
If you could sum up branding in 40 characters or less, how would you put it?
“Unique patterns that signify a business.”
In today’s world, why branding, either for a company or for an individual, is very important to survive?
Branding is so important now because there is just so much noise. There’s hundreds of business started every day, so the only way to stand out is to cut through the noise and you do that by creating a memorable brand.
What do you see as your greatest success in life?
How do you foresee the evolution of the marketing industry in the next five years.
I see marketing definitely shifting to a more voice search environment. Every day voice activated devices are getting smarter and adding more features. It just makes things easier for the consumer.
What is the best way to connect with you? How can people follow your journey?
Thanks for joining us Chris. Best wishes for the future.