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Digital Marketing Guru Graham Kramer Shares His Top 4 Strategies

Most blogs explaining different digital marketing strategies claim that all the techniques work flawlessly. In reality, they don’t. Graham Kramer, one of the best brand strategists and digital marketing experts, believes that only a handful of strategies work and that too if you use them tactfully. He suggests that you should stick to only a few strategies that produce real results for your business. Graham points out that you shouldn’t invest in strategies that are irrelevant to your brand. Instead, you can use that money on campaigns that work. Here are the top 4 strategies that Graham thinks will dominate 2020.

  1. Responsive web design

Most of your target audience uses mobile phones to search for information about your brand. Therefore, Graham suggests that your site should have two versions: one for desktops and the other for mobile phones. And to achieve this, you will require a responsive web design. Contact web designers who have experience in responsive programming. This will make your site fit on any type of mobile screen without any glitch, enhancing their user experience.

  1. Marketing automation

Graham, in one of his posts, revealed that almost 92% of small-scale business owners lose money every month because they don’t consider marketing automation seriously. He believes that 2020 will see the rise of marketing automation as it sets into motion a variety marketing strategies, such as organic search, using web forms, researching marketing automation database, automatic email marketing, keeping track of different marketing results, implement a sales funnel, and analyzing and improve these techniques over time.

  1. Social media marketing

According to Graham Kramer, social media marketing will continue to gain ground in 2020. Companies will utilize this platform to share their products and services. He encourages small businesses to start with social media marketing if they don’t have enough money to spend on other digital marketing strategies. Graham recommends focusing on your social media content.

He suggests that you should put up peppy and catchy phrases that your audience usually uses. This allows your brand to connect with them on a more personal level. The audience needs to see why your company is different and why they should visit your company’s official website. You can also use your company’s social media pages to respond to customer complaints. This will show them that you look into customer queries and complaints quickly, thus creating a positive impression in their minds.

  1. Search engine optimization

Graham believes there is no substitute for effective SEO. This trend will continue to exist as long as people use search engines daily. Keyword research, link building, and whitehat SEO will improve your website’s search engine visibility. However, this is a long-term and continuous process. Don’t consider it as a one-time investment. You need to keep improving and updating your SEO strategies to boost organic rankings and reach your target audience quickly.

Now that you know some of the best digital marketing techniques from Graham Kramer, you shouldn’t waste time implementing them. You may have to take small steps in the beginning, but you’ll reap big returns if you stay consistent with your efforts.

 

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. He is currently the youngest member of the Forbes Communications Council. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations through his desire to verify himself on Instagram. After acting as his own manager, he was able to produce impeccable results and completed the task he set out to do. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. He worked beside Luca Dayz at Bentley Records for a year and then decided to pursue a new opportunity working beside Jeremy Cohen, the owner of Preach Management, Preach Records, and Preach Media Group. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment Co. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s CEO and Director of Public Relations & Management. He is an incredible artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 21, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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