To know what works best on the internet, one must possess great expertise in the digital domain. In other words, understanding the digital strategies and knowing about the content that can break the internet holds great significance. Yash Gupta, one of the smartest and talented young minds has established his career as a notable influencer and an entrepreneur. Hailing from the capital city of India, New Delhi, he is pursuing a course in Bachelor of Business Administration (BBA) from Amity International Business School, Noida. Utilizing most of his quarantine in the lockdown, Gupta is making the most of his time learning new courses online.
He is of the opinion that this is the best time of planning and executing things which could not be done earlier. A past master in social media monitoring, brand strategy, brand marketing and other digital services, Yash is currently learning several different things on the internet which he aims to implement in his work. “Earlier I did not get extra time as I had to shuffle between my work life and my studies. Right now in the lockdown, I am exploring digital media like never before. There are many things which you can learn online. Also, you can experiment with different things, like people who never tried Instagram live can give it a shot or people who wanted to start blogs can do it now”, said Gupta.
Besides this, the 21-year old entrepreneur frequently interacts with his followers on social media. Yash who also works closely with his father shares his creative ideas with him to improvise his entrepreneurial skills. Moreover, the young mind is the CEO of Tambhveda, a manufacturer of Brass Utensils which makes copper bottles of unique designs. When asked how the aspiring influencers can increase their productivity in the lockdown, Gupta advised them to do thorough research and understand what kind of content works on the web. Apart from this, Yash Gupta has deep-dived into various other social media platforms like TikTok which has seen insane growth during the lockdown period.