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Achieving Success And Overcoming Obstacles In The Modern Entrepreneurial Industry; The Rio Osorio Way!

As Entrepreneurs, we face obstacles and setbacks that seem impossible to overcome. The good thing about this is that each time, we often come out better off in the end than we were at the start. Yes, I won’t lie. Entrepreneurship is totally different from what society portrays. 

Every day, entrepreneurs are subjugated by their fears, inconsistencies, and losses; but what most individuals tend to forget is that failure is the condiment of their success. 

Amongst these entrepreneurs is brand strategist Rio Osorio. Widely Known as The Hustle Mentor, Rio is an entrepreneur who’s risen above his failures by putting in outrageous amounts of hard work to perfect his craft, and building long-lasting relationships with partners by providing more value than he receives. 

Some time ago, I had the opportunity to discuss entrepreneurship with Rio; he reveals the principles he applied to attain his level of success. These principles transformed his life and can change yours too.

Principles of Business Success

1.Loyalty

Loyalty is something that’s lacking in the entrepreneurial society today. Rio explains that a lot of entrepreneurs chase cheques, are selfish and don’t bother about the end goals of their clients.

Most successful businesses today are obsessed with making sure their customers achieve their goals. Essentially, they put the customer first before any other thing! This is a mantra that shouldn’t be overlooked when running a business.

2.Continuous learning 

They say that the average CEO reads a total of 54 books every year. This habit might seem overkill, but I guarantee you it’s not. Business owners have to observe this habit to flow with current industry trends.

Staying conscious of what’s happening in the corporate world is crucial to running a thriving business and setting the standard for excellence in your field.

Continuous learning, as some might call it, has given Rio a competitive edge in business, and he shares that this is one of the key factors contributing to his success in business.

3. Mentorship

Starting a business is a daunting task for many. You’ll face opposition from loved ones, pressure from the competition, time restraints, and a host of other obstacles.

At the start of his entrepreneurial journey, Rio faced most of these challenges. He overcame them by seeking out mentors who guided him through every one of those problems. 

Not only is this an easier alternative to figuring things out yourself, but it’s also a way to shorten the path to success.  Don’t get me wrong, the road to success is treacherous, but having the right people to hold your hand can make the journey less challenging.

Try not to be the smartest person in the room- Michael Dell of Dell Technologies.

Handling the Stress of Being an Entrepreneur

1.Disconnect

There are some days when we feel like our world is coming down on us, and for those of us whose businesses operate mostly online, the effect of this is triple-fold.

The endless messages from clients, problems sprouting from every corner, and the need to over-deliver can be overwhelming. When you notice your stress levels picking up, Rio recommends you take some time off work; you could call it a work detox. 

Start by switching off your phone and any other device that might bring in disturbances from clients and team members. This will significantly reduce your stress levels, and in a day or two, you would be back to your healthy self.

2.Friends and family

Mental health is another overlooked aspect of entrepreneurship. We often engross ourselves with work and forget that human beings are social animals; we can’t stay alone forever. 

Rio shares with us that spending time with our loved ones is also a great way to disconnect from all the noise. Little things like hanging out with friends, going to a baseball game, or even watching a movie can mean the difference between you having a mental breaking or building a successful business.

Facing Fears

Uncertainty is a common trait all entrepreneurs possess. We see ourselves asking questions like, ” What if the client doesn’t accept my offer?”Are my services not good enough? Should I fire this team member? Will I break even this quarter?

The questions are endless, and we often find ourselves getting caught up in answering them. This uncertainty is the primary reason most individuals don’t venture into entrepreneurship. 

Why would you leave a secure job to start a business you’re not sure would see the light of day? After years of being in the business, Rio affirms that there is nothing as rewarding as being an entrepreneur. 

Yes! The tasks at hand might seem impossible, and your efforts might look silly, but if you’re willing to put in an ample amount of work and provide enough value to your clients, you’ll uncover an endless stream of income no 9-5 job can guarantee.

At the end of our discussion, Rio spoke about the chances he didn’t take when he was younger; he shared a few words of advice to anyone who’s just starting their journey.

This is what he said;

Entrepreneurship requires you to do things that would make you feel uncomfortable. You’ll have to learn to leave your comfort zone.

I understand your fears, but you have to realize that you’ll miss every shot you don’t take. So instead of sitting and whining about the opportunities you missed, I suggest you do it scared, deal with the fear and go for it! 

I've always had a knack for storytelling! Hi there, I'm Chukwuma Agugbue. I'm a copywriter and, a blogger. I Interview individuals who've achieved some sort of success in their field- Actively building a knowledge base for Millenials

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