Executive Voice

A true gem of textile industry: Tanchoi Banaras

Banarasi sarees are desired by every woman regardless of social status or religion, making them stand out visible in the crowd with an aura of royalty, elegance, and sophistication to channel the inner Queen. This ethnic wear of Indian women is not only famous in the Indian fashion industry rather they are swiftly making their way to the International Fashion world as well. We have also seen people from the Indian fashion industry like Sabyasachi Mukherjee, Manish Malhotra increasingly going for this traditional and yet remarkable wear for the women. Bollywood fashionista like Rekha, Anushka Sharma, Madhuri Dixit, Deepika Padukone has flaunted the classic entwine and thus giving a little more hype into this trend.

Tanchoi Banarasi Saree

However, behind all this grace is a weaver and Tanchoi has gained my love and trust over a long span of time now. Tanchoi is a brand of amazing weavers whose skill and mastermind goes into the making of such a tremendous outfit. Usually, it takes around 15 days to 3 months to complete a Banarasi saree, the time may vary depending on the difficulty of designs, patterns of saree and the cost depends on the labor and thread used.

With an aim to strictly stick to only hand-woven products, Tanchoi Banaras is a part of Kanhaiyalal Brijesh Kumar who are squatters in Banarasi handloom products since 1959, having an experience of over 60 years, serving quality with utmost perfection.

Tanchoi Sarees

Tanchoi is one of the weaving techniques having a rich history where ‘Tan’ means Body and ‘Choi’ means Touch, thus providing the best textiles with the incarnation of elegance.

Tanchoi Banaras, only sell products which are certified by silk mark organizations and are only hand weaved products. This business is in continuance from the 3 generations so one can imagine the kind of product you will be getting from Tanchoi Banaras. They are also a certified member of the silk mark organization of India and every saree bears a silk mark and is 100% PURE, NATURAL, AND ORIGINAL. Their range of unique designs and embellishments along with the “perfect saree” for all occasions is something, which makes me revisit the brand always.

Tanchoi sarees

The other interesting factor would be the customization and the affordability as per your need and convenience. Lastly not to mention, with an experience of so many years, they have made themselves an epitome of trust. I am someone who never wants to be overdressed and wants to maintain the apt makeup, outfit, and hair and Tanchoi has taken the entire responsibility to help me to get over all forms of doubts and confusion regarding my outfit.

Due to COVID -19, there is havoc not only on the markets but also on a number of workers associated with the Banarasi saree industry. As well as, when we all are trying to fit in the new normal, that’s when my favorite brand comes online to serve the needs of all the customers and reach to more and more people. Now they are shipping worldwide and making believe our customers residing abroad as well as in INDIA feel like home by bringing the heritage sarees at their doorstep.

Tanchoi Sarees
Banarasi sarees are getting increasingly popular and becoming every woman’s first choice. With the upcoming festivals like Durga Pooja, Navratri, Diwali every Indian woman are eager to buy these saree and to wear their costume during the festival season to embrace themselves with the luxurious elegant and fabulous attire. So, order your silk’s masterpiece now and elevate the stature of your armoire collection to another level.