6 Easy To Implement Tips For Your Content Marketing Success With Bill Clarke

Meet Bill Clarke, The Man Helping Health & Fitness Coaches Stay Successful During COVID-19. from York, England. He has been running a digital marketing agency for a couple of years now. His journey started after dropping out of university to pursue his dream of adding value to others and bringing freedom into his world. We had an exclusive interview with Bill regarding the core issue fitness coaches faced in the realm of digital marketing and branding. Bill said, “Paid traffic such as Facebook ads, Google Adwords, YouTube ads are a different minefield all together, so today I’ll stick to the free strategies that anyone can implement today to improve their content and start generating high-quality leads.”

1. Focus on Strategy

Create a weekly schedule for creating your content and make sure to stick with it for at least 8 weeks, then look back and measure results before moving forward.

Strategies don’t need to be complex, they can be based on; the platforms you work on, the type of posts you produce, and however regularly you produce them.

2. Diversify Content Among Purposes

Endless offer posts aren’t going to generate leads. If anything, your audience will get sick of seeing these and eventually turn to your competitors for help.

Create informative posts, value posts, entertaining posts and use a range of formats such as video, images, audio and text. Be sure to use all available formats that each platform provides.

3. Streamline Your Platforms

Here is where Bill disagrees with a lot of marketing gurus. Not only have his clients found it easier to get success from 2 or 3 platforms rather than 7 or 8, it also takes up less time meaning himself and his clients can spend more time focusing on growing their businesses.

Focus 33% of your efforts across 3 platforms, rather than 10% across 10. This will help grow your brand and establish yourself as a leader in the industry.

4. Talk To Your Clients NEEDS

Bill explained to us that 90% of the content he sees health and fitness coaches produce are workout videos. But when it gets down to it, that isn’t helping them establish a unique brand, and it isn’t solving the problem their audience has. Anyone can Google workout videos, what you should do is create content around a core offer that solves a specific problem for a target group of people.

5. Have a Call To Action

If you spend a lot of time crafting a Facebook Post or filming a YouTube video with hopes of dream clients coming flooding into your inbox yet you post it and get nothing in return, take a look at the post. Did you give people a reason to contact you? Did you even ask them to?

When creating a CTA (Call to Action) it needs to be specific, outline the steps that they have to do, and it has to offer something in return for them. Remember that your audience isn’t going to message you just to have a sales pitch thrown in their face.

6. Be Patient With Your Growth

 Once you have implemented these steps that Bill talks about, you need to be consistent by showing up to your audience and providing value every day. Another top tip is to measure your results monthly and improve your content as time goes by.

Bill Clarke is a firm believer that there is no ‘correct’ way to market yourself as a health or fitness coach, it is all relative. If you’re looking to create as much content as you can, then he recommends having a strategy including multiple platforms and a range of content formats.

However, like himself, he finds that some coaches want to enjoy their days away from the laptop which is why a lot of what he talks about is relating to creating systems that take the effort out of it.

These 6 steps are easy-to-implement by design. Bill understands how coaches can create content that can compete with 7 or 8-figure businesses and that you don’t need a team or a huge marketing budget to build a trustworthy brand with longevity.