What does it take to grow a social media agency? How do you run a digital advertising agency into making profits for clients? These are the same questions Nicholas Reed asked himself when he decided to create 253 Media. At such a time when the popular business idea for anyone wanting to make it big online is to start a digital marketing agency, Nicholas had to think beyond the money to at least survive in the market. So far in 2019, 253 Media, through the adoption and implementation of new systems and processes has seen so much growth that all other agencies should learn from.
Why 253 Media? What’s Different?
According to Nicholas Reed, the one thing that drives and distinguishes a car marketing agency from any other is creativity. At 253 Media, Nicholas and his team have constantly looked for new ways of reaching out to prospective clients, pull on their heartstrings and stay on their mind for a long time. While doing this has not been easy, 253 Media has managed to offer clients more than just basic marketing solutions.
Unlike other digital advertising agencies, 253 Media has invested heavily in targeted advertising. By focusing on one-on-one marketing, the agency is not only able to provide clients with a personal shopping experience but also to grow brands, loyalty and increase profit. In his own words, Nicholas says, “We are able to follow shoppers throughout each stage of their buying journey and we are able to easily integrate our system with the dealership’s existing sales process.”
Specializing and Winning Big in the Automotive Industry
Nicholas Reed points out that, “At 253 Media, we understood and welcomed the opportunity that the present generation presented in terms of shopping for vehicles.” Looking at how millennials are changing the business landscape through new shopping trends, it is easy to see the sense in Nicholas’ words. According to a report released by Autotrader, 84% of older Millennials own a vehicle. The report further pointed out that the majority of young to middle-aged people buy cars, not because they want to, but because they need to. As much as 88% of these young to middle-aged people are using the internet to search for the car they want to buy. This is why Nicholas Reed chose to specialize in the automotive industry.
Given the fact that the biggest share of car buyers in developed countries are tech-savvy and avid social media users, it only makes more sense why 253 Media is winning big in the industry. If not so, how can you explain the results from recent forecasts in the automotive industry? According to one such forecast by eMarketer, it is expected that by 2020, the automotive industry in the United States will spend a whopping $14 billion on digital advertising costs. Looking at the growth pattern over the years, it is expected that in the next year, spending on digital advertising of cars will grow by 13%. This is the opportunity that 253 media is leveraging in a bid to stay at the top of the game.
Getting Things Done and Achieving Results
Just recently, the 253 Media team helped a car dealership in Kentucky achieve a continuous 404% profit ROI for the entire first quarter of 2019. Asked how they did it, Nicholas Reed says, “We focused on Google and Facebook advertising to deliver them low funnel leads from car shoppers in their area.” It might sound like an easy strategy to undertake, but doing it so well to achieve such an impressive ROI means that Nicholas and team know what they are doing.
253 Media is at the center of helping automotive dealers get as much information about their cars as possible to prospective clients. This digital advertising agency has gone out of its way to provide good quality and many detailed videos and images of cars for their clients. This not only gets searchers to go to the next step in the purchase process, but it also earns the dealers more money every time.
Since almost everyone looking for a car to buy will eventually search for it on the internet, the opportunity for digital advertising agencies to reap big is very real. For 253 Media, the reality of this fact has opened up the possibilities of venturing beyond new frontiers. Nicholas Reed and his team are looking to a bright future while pursuing every upcoming trend in the automotive market. That has been their growth secret, not so obvious but quite a dare for others to attempt. Today, Nicholas is mentoring up and coming entrepreneurs and even has a coaching program where he helps visionary and business minded people to grow ideas and transform them into working enterprises.